Social Listening
The company I chose was L'Oréal. I chose this company because I use a lot of their products, specifically their makeup products. People online are mainly talking about how much they like L'Oréal's products and how they used them for years. The company's value proposition is to make affordable beauty products that are accessible to everyone regardless of social status, race, or gender. The Loreal line includes makeup, skin care, and hair care products. They are constantly marketing their products on their social media websites, pointing out new launches and their customer's favorite products. They also post about women empowerment and racial justice, showing that they are a brand that strives for equality. In terms of marketing Loreal is doing a lot of selling. They are not using stories to sell their product. Instead they use statistics and words like "dermatologist tested" to make customers think that their products work. They are trying to boost sales
