Maliyah's Blog

The company I chose was L'Oréal. I chose this company because I use a lot of their products, specifically their makeup products. People online are mainly talking about how much they like L'Oréal's products and how they used them for years.  The company's value proposition is to make affordable beauty products that are accessible to everyone regardless of social status, race, or gender.  The Loreal line includes makeup, skin care, and hair care products. They are constantly marketing their products on their social media websites, pointing out new launches and their customer's favorite products. They also post about women empowerment and racial justice, showing that they are a brand that strives for equality.  In terms of marketing Loreal is doing a lot of selling. They are not using stories to sell their product. Instead they use statistics and words like "dermatologist tested" to make customers think that their products work. They are trying to boost sales...

 Oatly Plant Based Milk The article I chose this week was from the brand Oatly, which is a brand that produces oat milk. I was interested in this ad because of the puppets, as I thought they were cute. But I also like oat milk and use it regularly.  Here is the article I read that discussed the ad. The article summarizes the set of ads and shares what the ads were depicting. The ads show that milk was a bad influence on the main Oatly character (Norm) through showing scenes where Al (the milk character) was encouraging Norm to smoke, drink, and party. The three main takeaways are that:  1. Milk is a bad choice for people (and is unhealthy) 2. Oatly Oat milk is for people wanting to do the right thing for the planet and their body 3. Oatly isn't just for hipsters, it's for everyone The value proposition of Oatly revolves around the premise of being healthy and contributing positively to the environment. On their website they say that they provide nutritious oat based milk...

 Hello everyone!  My name is Maliyah Bowe and I'm a sophomore at OSU and I'm in the DPP program with LBCC. I'm currently majoring in Finance. I'm from Sherwood, Oregon which is about an hour and a half away from Corvallis, so I'm able to spend time with my family sometimes on the weekends. Although I am required to take this course, I'm interested how company's market towards their consumers, and I'm interested to learn the tricks that they use. I'm really curious to see how psychology plays a role in how marketers market themselves.  In my free time I love to see my family, and I love to go home to see my pets (I have a dog who's almost 15 years old named Dewey, and I have a 2 year old cat named Turtle). I have started rock climbing at my time at OSU, and I've really enjoyed it, although I'm really bad at it.  I also love to cook and bake, but since I'm living on campus I don't do it much anymore. My favorite thing to bake are ca...